IN THE NATION

Nationwide Insurance approached the agency with the challenge to overhaul their content experience, which consisted of a blog, resource center, and magazine. The solution we created was a new content hub to serve their full line of products called In The Nation. The publication provided readers with 20 articles and 1 infographic per month, all of which we conceptualized, wrote, edited, designed, optimized, and published.

The content on In The Nation fueled their entire owned ecosystem, including social media, SEO, and email, which had a combined reach of over 1 million subscribers & followers. Through compelling, data-driven content, we became the the category leader in average shares per post and experienced a monthly traffic growth rate of over 60%.

Coverage and links in the New York Times, Business Insider, Vice, and The Seattle Times. 

My Role:

Editor-in-chief

Lead content, social, and eCRM strategist

Contributing writer